principle of the Imperial Mark is to reward any organization that
performs far beyond the normal levels of excellence. There are only
a handful of such organizations in the world at any one time, and
the Mark rewards these with appropriate recognition.
The principles of the Imperial Mark only reward the very best.
They are designed
to evaluate a diverse array of criteria, allowing for comparison
with other similar organizations in the local region, as well as
on a worldwide basis.
The Mark does
not at any time take into consideration the cost or value ratio
for a service, as such things are not directly related to performance.
Mark remains a very rare and prestigious accolade largely as a result
of the rigorous consideration process, outlined below.
- Open Nomination
This allows for any member of the public, officer of corporation
or otherwise to nominate an organization for consideration.
The organization is held under consideration to ensure that
it meets the criteria and initial standards necessary for the
nomination to be approved and moved onto the evaluation stage.
Approximately 30% of applicants reach this stage
At this stage the organization officially becomes a nominee.
During this phase the activities and operations of the organization
are reviewed and compared with
the standard for the entire industry, as well as regional and
national competitors. Approximately 5% of applicants reach this
This is the final phase of the process and takes into consideration
the findings, reviews and reports oft he previous three parts.
Less than 1% of initial applicants reach and complete this stage.